Google Ads That Hit ROAS Targets

Google Ads is unforgiving in India - a broad-match campaign left on defaults will burn Rs. 40,000 in a weekend, and the founder finds out on Monday. We've audited 100 Indian Google Ads accounts in the last 18 months, and the same three failures show up in 84 of them: broad-match keywords with no negative list draining budget on 'jobs', 'salary' and 'freshers' queries; Performance Max campaigns fed a Merchant Center feed that's missing 40% of products because GSTIN or HSN validation failed; conversion tracking that fires on 'View Cart' instead of 'Purchase', making ROAS look 5x better than reality. The typical loss for a Rs. 3 Lakh/month Chennai or Bengaluru account is Rs. 60,000 - Rs. 1.4 Lakh per month in wasted spend before any optimisation happens. Most Indian agencies charge a 15% management fee on a Rs. 5 Lakh spend, run the account on autopilot, and email a PDF once a month. SEONova rebuilds Google Ads from the ground up: exact-match and phrase-match campaigns with 400+ Indian negative keywords baked in (localities, colleges, government schemes, freebie hunters), Performance Max split by product margin tier so high-margin SKUs get bid aggressively while low-margin bulk items run on floor bids, GA4 conversion audit that pushes Purchase and Qualified-Lead events server-side via GTM Server for iOS attribution, and weekly ROAS readouts with the raw account access shared to your team (no black box, no 'trust us'). Search, Shopping, Performance Max, YouTube TrueView and Display are all handled by senior specialists (ex-Flipkart, Freshworks, Nykaa media buyers), not junior account managers. INR-priced flat retainer or 10-15% of spend for accounts above Rs. 5 Lakh/month, GST invoice via Razorpay, and a 60-day ROAS milestone before we ask you to renew.